When it comes to SEO, we are in a constant state of learning through trial and error. What works today might be irrelevant tomorrow. What’s worse is that what works for one client or company doesn’t work the same on another. There is no step by step magic formula or a defined strategy we can follow that will help us increase ranking and bring traffic to the site.
We are scientists that are always testing out theories and trying to come up with a winning formula. It also doesn’t help that we are working with on hand behind our back, trying to guess what Google likes and approves.
What does On-Page Optimization mean for Freelancers Writers?
As Google updates the algorithms and becomes smarter, it is our job to understand what it labels as the most valuable. The common denominator we have found in all of the equations is the user. Yes, we are optimizing content for search engines, but they are, in return, optimizing for the person that is reading our content.
We have learned some basic SEO tips for freelance writers, but it’s not time to take it to the next level. So what are some of the advanced on-page SEO tactics that are currently working? These are the list of the top 5 you need to include in every article you are trying to optimize.
- Create High-Quality Content
Search engines want visitors coming back for more, and the way to get them there is by having the most relevant information to the user as quickly as possible. It doesn’t stop there; they also offer the user other related options that can interest them.
What we have to understand is that the content is not read-only by a machine. It is being filtered and measured by AI programs that are searching for one main thing: is this content relevant to the user?
Forget about keywords stuffing, what Google bots are looking for is content that generates value, that it’s relevant to the user. The more we can engage the reader with our content, the better. When we add SEO, it’s magic.
- Find Keywords with Purpose
Keywords are our guide, our maps, our foundation. But don’t misunderstand; the days of keyword stuffing are over. You can no longer expect to rank just because you overused the keyword in your content. Google no longer says, “Hey, this page is about SEO tactic because it says it 99 times in a 500-word page“.
We still need to have our main keyword and complementary keywords to tell Google what the page is about, but ultimately the user is the one who is going to be grading your paper. If the reader finds what they are looking for on your page and they read and click and navigate Google then says, “The user found this article useful, it should be placed where people that are looking for the same thing can find it” (hurray increase in page rank!)
- Optimize for Voice Searches
Siri and Alexa have also brought some more players into the mix because now users can use voice search. When it was just typing, we would try to go for the shorter tail keywords because people were lazy when typing. But now, with voice searches, we see an increase in the amount of long-tail keyword in our research. The reason people and ask Siri or Alexa to look for the answers.
Before, you would want to go after a shorter tail keyword like online casinos, and users would get millions of pages related to that keyword. With Siri and Alexa, users can now say: “Siri, find me the best low limit blackjack table in Vegas” and BOOM a keyword you would usually be turned off by is now beginning to have more value.
- Always Answer Your Readers Questions
Ultimately, Google is a research tool, and people search there because they have questions, and they want answers. How many inches are in a yard? How do I make vegan brownies? Or some head-scratcher like: How do I get my husband a brain transplant? Who let the dogs out? What percentage of people have seen a ghost? These are just some of the examples of real questions users ask, and Google wants to give them the answer. But Google doesn’t write the answers, but it knows who does, you!
It is essential that when you are creating content, you put yourself in the user mindset and think:
- What does my reader want answered?
- What are they coming to look for in my website?
- Do I have the right content for them?
When you are writing, these are the questions that should be on the back of your mind. The more of the user questions you can answer, the longer they will be on your page.
- Snippets, Snippets, Steal the Snippets
Something that is now a constant on the research pages are snippets. What used to be Suggested Searches or People Also Asked, has now turned into a store display of the page that wins the snippet. It was exciting in the beginning because it meant that your page was being highlighted. New reports point to diminishing traffic since the user will be able to see all the information straight on the search engine.
Don’t get discouraged, though; it’s still a great selling point. It’s also an excellent opportunity for the user to get the initial information. What we have to make sure is that the content that they find is helpful and that it encourages the reader to click.
Build Content For Your Readers
If you take anything away from this article is that you should always put the reader first. Make sure that the content you are writing for them is clear and that it provides value for them. Getting users to the page is only half the battle, now you should be showing them why they made a good choice.
Optimize and organize your information aiming to get a featured snippet, whether it be rankings, step by step processes, FAQ’s. And do not forget to build content for those long-tail keywords, trying to focus on getting the voice searches.
Remember, there is no golden rule or set plan that you can follow that is going to guarantee success. But by following these advanced SEO tactics, you can optimize your content in a way that resonates with your reader.
About the Author
The SEO specialists and editor in chief of OnlineUnitedStatesCasinos.com brought you this article. The team has been using the tactics above to rank their honest original content in Google since 2012. They have made it their goal to help US gamblers safely navigate through the world of online casino gaming.