Copywriting can be a great way for freelance writers to make significant money. Dedicated and proven copywriters can command hourly rates in the $100-200 range or more. For those you’ll need a stellar portfolio, complete with at least some evidence that your copywriting is successful. If you’ve got an interest in writing copy that sells it may make sense to develop your copywriting chops.
Even if you don’t want to make a career of writing copy, since you’ll need to sell yourself and your writing, learning a bit about the art makes sense.
Here are 5 articles on 5 websites about copywriting that I like. They certainly aren’t the only ones… copywriting is a popular term indeed and lots of people have lots of advice about it.
As you look at these and others, keep in mind that the goal of copywriting is simply to get someone to buy an offered product or service.
I was brought up with the canard that someone famous in advertising (it was never clear who) said “Fifty-percent of all advertising is wasted; it’s impossible to tell which fifty percent.” I suspect that’s more or less as true today as it was when I first heard it. Nonetheless, Gregory Ciotti over at Copyblogger, lists seven tips for copywriting he says are science backed, and he’s got sources to prove it.
I was particularly interest in his item 2 which says, among other things, “selling “time” is far more effective…. than selling money.” Food for some serious re-thinking on my part.
This post from Writtent – and no, I have no idea what that means – lists 35 tips. Some are familiar, others not so much. There are lots of quotes in this piece from well-known copywriters. My suggestion is read it through, then find one or two you like and study them.
My favorite tip there at the moment is number “26. Evaluate your copy’s ratio of “you” vs. “we.””I like it because it gives me a way to double check that I’m really speaking to the customer rather than trying to convince the customer I’m a good guy by focusing on me instead.
My favorite? “If it doesn’t sell, it isn’t creative. -David Ogilvy” I suspect this is really true and I’d never heard this one until I started on this blog. It makes sense to me.
Robbie‘s style drives me mad, but his information is solid. And for those of us writing in this digital age, using SEO in our copywriting is a must. This article explains both why and how. It’s a long and sometimes complicated article, so take it in small bites… that’s what I had to do. I don’t have a favorite tip here – maybe you’ll find one and share it with us.
I was delighted to find this one because it’s from our very own Sharon Hurley Hall! She’s writing this time at CrazyEgg, where she’s gathered some great quotes about writing copy. My favorite is number 5, from Tania Cheema who says, ““Nobody has the time or patience to read linear content. Instead of writing long indigestible blocks of text, make your content skimmable.”
Each of the sites here will give you outstanding info on copywriting – so will the authors.
What would you like to tell us about copywriting?
Write well and often,