A month or so ago Nick Holmes, who works for Ecko, contacted me and offered a free years membership in the twitter retweeting product to anyone who makes a suggestion here to improve Ecko. He wrote this guest piece to introduce the concept.
Next time you publish new content and hit Twitter to shout about it, there’s a statistic I’d like you to remember. It came from a study by Bitly (a URL shortening and bookmarking service), which looked closely at the longevity of what we post to our favourite social networking sites.
Bitly found that the average half-life of a tweet was just 70 minutes – after that point, the clickthrough would continue to fall and eventually the tweet would cease to be clicked altogether.
The problem is that there’s simply so much noise on Twitter that updates drop from the screen within minutes – and if your followers follow more than 500 people, it could be seconds.
I found, when scheduling new pieces of content and blog posts, that the most frustrating part of sharing them was having to come up with unique content for each share and setting the times up using Tweetdeck. Ecko take a URL, shortens it, picks up the title and schedules unique shares of it across a time period you choose – so you’ll never miss a timezone again.
We’ve been testing it for a while now, but we’re looking for more feedback and Anne was kind enough to allow me this space to gather some more feedback. So I’d like to ask readers of About Freelance Writing – what could we do to make Ecko fit better with your working patterns?
It could be anything – making buttons bigger, changing the workflow, adding new functionality such as hashtags or even something more fundamental, like adding more intelligence or a cool new feature we haven’t thought of.
As a thanks for your thoughts, I’ve agreed with Anne that we’ll offer our forthcoming premium package to anybody who offers their thoughts, for free, for 12 months. That’s a reward that likely to be worth over $120 – yours, just for checking out eckohq.com and telling us how it could be better in the comments below.
Thanks for reading, and thanks in advance for helping us make Ecko better for everyone!
Freel free to share this post with your networks… it really helps, and thanks.