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Why Sales Skills Are Important Even For Writers – Guest Post

writers sellWriters are always engaged in persuading editors to accept their proposals, readers to buy their books, and blog readers to click through to their links and offers. Sales are everywhere for writers. Jeb Blount, The “Sales Guy,” shares, “Everywhere around the world every day we are selling others on our ideas so that we can get what we want. And those ideas, when bought by others, help shape our lives and our businesses.”

In other words, the content may differ, but generally speaking, sales professionals and writers are engaged in similar work. They both need to convince readers to either keep reading or to take a particular action. Here are three tips for writers from the sales field:

Sales Skills Make You a More Persuasive Writer
Copywriters who focus on the art of persuasion have a great deal to teach all writers, especially those in the nonfiction field who have important ideas and information to share. Brian Clark of CopyBlogger shares one of his tricks in the art of persuasion: “Of course, there’s good repetition and bad. To stay on the good side, make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary.”

Sales professionals know how to drive home a point in several different ways so that their customers get one idea loud and clear. Writers who learn how properly use repetition will effectively communicate their ideas and their readers will be far more likely to remember them.

Sales Help Writers Focus on Their Audience
The most successful sales professionals have taken time to understand their potential customers. Whether you’re selling in person or in print, sales are all about learning what the customer wants and learning how to connect that desire with your product. Sean Platt writes for ProBlogger, “You can’t sell if you don’t understand your reader.”

Sharon Michaels spells this out further in Forbes Magazine, “A sales person with an agenda tends to push too hard and often doesn’t listen well. Leave your agenda at home. Sincerely focus on your customer and how your product can best serve their hopes, dreams and goals.” The most successful writers know how to connect their passions with the needs or interests of their audiences.

Sales Help Writers Focus on Success
Rejection and setbacks are inevitable for writers, but in order for a writer to succeed, he/she only needs to convince a few editors and a niche of readers. This means that rejection can be followed by success for those willing to keep trying. Sales professionals know this, but many writers do not.

Editor Jane Friedman writes, “Unfortunately, most writers’ egos are fragile, and they can’t see the query process as one of the oldest practices in human history—a sales practice where rejection is commonplace.” When writers learn how to pitch their work and handle rejection, they’ll be better prepared for a long term career.

Writers need to convince their readers to follow through and make a purchase, share their work with others, and remember what they’ve read. From shopping cart abandonment of their books to indifference over their work, writers face a number of steep challenges when it comes to grabbing the attention of readers. By perfecting their sales skills, they’ll more effectively engage their audiences, become more persuasive, and learn to build on their success.

How do you keep yourself selling effectively?

Lior works for a Billguard who created an application for Passbook. Lior also consults to a css company from CA who works with webmaster all over the world.

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Image: Attribution Some rights reserved by Diana Parkhouse

{ 4 comments… add one }
  • I think every blogger, writer or anyone that relies on their writing skills for a living should know about copywriting. Even writing the simplest informative article should at least have some of this touch. Why? Copywriting was invented to keep readers attention into the copy, so applying these skills on every article will make sure that every reader actually is in the reading. Actually, I did a test on a science website, and applied these skills on a technology article and it actually worked. Before that the article barely had any visit or comment.
    Thanks for sharing Anne.
    Daniel recently posted..Segment your market, target your audience and have successMy Profile

    • Good point… sometimes writers don’t recognize this is true.

  • When people read and comment on my blogs, that is very encouraging to me. I feel like someone likes what I have to say, and as long as that’s the case, it keeps me going. I try to respond to them and give them more posts like the ones they like. They seem to like my sense of humor. I’m no Cracked.com, but I enjoy making light of some of the more frustrating aspects of writing, work, and creativity in general.

    I have so much rejection in other parts of my life that queries, while disappointing, aren’t that big a deal. And I have gotten a couple that contain feedback (gold!!), which tell me I’m getting there. 🙂
    Elizabeth West recently posted..NaNoWriMo Day 10 – Lots of WordsMy Profile

    • Keep looking at that gold, Elizabeth, and appreciating it… more will come.

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