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The Future Of Storytelling, According to The Crowd

crowd sourcing and storiesA guest post by  Lior Levin

Stories are one of the easiest ways to project an idea, a concept, a vision and a plan. In fact, a story entices a visual projection on the mind and heart of an audience as they can quickly conceptualize the underlying idea or principle through the theory of examples and real life occurrings. The same concept which might seem daunting, if served through formulas, logics and theoretical jargon becomes easier to understand, once you take the right approach through stories, citations, history or fiction.

A modern approach to crowd sourced storytelling differs greatly in behavior and idealogy of traditional storytelling, the latter being the centre of attraction while the listeners revolve around the story. It is similar to a situation when the preacher cites an example to his students, answers questions and gives his words of wisdom. The central idea is always coherent, and the preacher always controls the flow of the story. Sure the listeners are given a chance to clear their doubts but the preacher decides how the story should be framed and the definite Morales the listeners “must draw” once the story has finished its journey.


Modern day story telling, as I said, differs greatly with the classical concept. In reality, modern day stories are more contextually aligned to the central idea and there is no definite conclusion of a single story telling approach. For example, the same story which concludes the prosperity of an idea may conclude a completely different outcome, depending upon the audience to whom the story is projected to. It depends on the listener, not the preacher and hence the crowd decides how the narrative should proceed and what should be the ideal outcome in a given case.

How Crowd Sourced Stories Work.

There is no hard and fast rule but in general, crowd sourced stories have some common attributes. Crowd sourcing brings authors, readers, listeners and viewers closer to the acquisition process and readers are given a clean and clear module to interact and give feedback on the stories they are interested in. Based on their feedback and actions, editors and content curators decide how the story should proceed to its next step. This cycle of gauging public response and attention continues until it is clear what the audience thinks of a story and how much inclination it has with the core idea. Once the editors and curators are convinced that the story skeleton is complete, they pass it on to the next level.

Peer Review Process: Getting the feedback from your peers is an important step towards shaping crowd sourced stories. Prior to publication, authors and content curators must “test the depth of water” through peer review process. A core community of supporters whom you know from a very long time is considered an essential asset in this regard. Before launching your product in a crowded landscape, it makes sense to let your product go through a peer – review process. A varied genre of authors is considered a necessity, if you are targeting an international audience.


The same story, which succeeds in London might not work in Africa, if the model goes out of track. In order to make your story work, you have to broaden the source of your audience, seek advice from curators of different backgrounds and reach a level of intersection where all ideas agree to a considerable extent. The crowd as you know, have different emotional demands and to satisfy their emotional needs, your story must first walk in their shoes.

Do not hesitate to experiment with completely infant ideas:

People want new stuff, be it a music video, a science fiction, an ebook or whatever – they want something new and ground breaking. You can’t re create the same effect of Oscar Wilde poems and neither you can mimic the charm of Beethoven’s sonata.

The logic is simple. Once an idea is established and well known, it is literally impossible to re-create the same magic and get the same response from other side. The crowd wants more new stuff.

A good example is the viral Indian music video – Why This Kolaveri di. Here, an Indian bathroom singer establishes a new story that even bathroom singers can be popular and give birth to a completely new idea. There is nothing earth shaking in the song but it creates a charm most well known composers can’t – giving birth to a genre, upon which smaller sub genres can flourish and prosper.

This guest post is written by Lior Levin, a marketing consultant for a company that specializes in a task management app for businesses and individuals, and who also consults for a printing company that provides a variety of smartpress options.

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{ 10 comments… add one }
  • Judy Goslow

    I don’t understand this one at all.

  • Thanks for you post Lior Levin,

    I like the idea of a Peer Review Process and that is exactly why not so long ago I created a special – Book Review Blog with the intend to besides my own Book Reviews to also create a lot’s of room for lot’s of Comments (and possibly future Guest Posts) from Peers that are also Book Readers that are also Enthousiastic about specific books. (or critical about specific books.)

    This way to be able to tap into the Stories and the Wisdom of the Crowd.
    (also when you have a look at that Book Review Blog you will also discover that there is also an other Practical Reason for doing so as well,
    but that’s an other Story :))
    HP van Duuren recently posted..What Do You Think About My Book Review?My Profile

  • It is similar to a situation when the preacher cites an example to his students, answers questions and gives his words of wisdom. The central idea is always coherent, and the preacher always controls the flow of the story.
    Laura recently posted..Why you hear more about cosmetic dentistryMy Profile

  • People saying its an art are right (its certainly not a science!) but I think its also a naturally gifted talent, you can see it in some people whoa are able to start talking and whole room straight away starts to listen.

  • Karl Kaufman

    Evan is right, storytelling is an art, and there are different styles. But storytelling is a communication between the reader and author, hence the share of people liking and disliking a piece. I think it is also important to capture the readers’ emotions and when it clicks, it does. How Edgar Allan Poe made his readers hooked is not the same as how Stephen King made his.

    Nice post. Thanks!
    Karl

    • Identifying the reader you want to interest is also important imo.

  • Evan

    I agree with you . and i think that it is also an art .. just like a painter shows a story behind his painting just with the look same here the art of telling story redefines a story ..
    Evan recently posted..360 HDMI AV Cable ReviewMy Profile

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