A guest post by Lior Levin
Stories are one of the easiest ways to project an idea, a concept, a vision and a plan. In fact, a story entices a visual projection on the mind and heart of an audience as they can quickly conceptualize the underlying idea or principle through the theory of examples and real life occurrings. The same concept which might seem daunting, if served through formulas, logics and theoretical jargon becomes easier to understand, once you take the right approach through stories, citations, history or fiction.
A modern approach to crowd sourced storytelling differs greatly in behavior and idealogy of traditional storytelling, the latter being the centre of attraction while the listeners revolve around the story. It is similar to a situation when the preacher cites an example to his students, answers questions and gives his words of wisdom. The central idea is always coherent, and the preacher always controls the flow of the story. Sure the listeners are given a chance to clear their doubts but the preacher decides how the story should be framed and the definite Morales the listeners “must draw” once the story has finished its journey.
Modern day story telling, as I said, differs greatly with the classical concept. In reality, modern day stories are more contextually aligned to the central idea and there is no definite conclusion of a single story telling approach. For example, the same story which concludes the prosperity of an idea may conclude a completely different outcome, depending upon the audience to whom the story is projected to. It depends on the listener, not the preacher and hence the crowd decides how the narrative should proceed and what should be the ideal outcome in a given case.
How Crowd Sourced Stories Work.
There is no hard and fast rule but in general, crowd sourced stories have some common attributes. Crowd sourcing brings authors, readers, listeners and viewers closer to the acquisition process and readers are given a clean and clear module to interact and give feedback on the stories they are interested in. Based on their feedback and actions, editors and content curators decide how the story should proceed to its next step. This cycle of gauging public response and attention continues until it is clear what the audience thinks of a story and how much inclination it has with the core idea. Once the editors and curators are convinced that the story skeleton is complete, they pass it on to the next level.
Peer Review Process: Getting the feedback from your peers is an important step towards shaping crowd sourced stories. Prior to publication, authors and content curators must “test the depth of water” through peer review process. A core community of supporters whom you know from a very long time is considered an essential asset in this regard. Before launching your product in a crowded landscape, it makes sense to let your product go through a peer – review process. A varied genre of authors is considered a necessity, if you are targeting an international audience.
The same story, which succeeds in London might not work in Africa, if the model goes out of track. In order to make your story work, you have to broaden the source of your audience, seek advice from curators of different backgrounds and reach a level of intersection where all ideas agree to a considerable extent. The crowd as you know, have different emotional demands and to satisfy their emotional needs, your story must first walk in their shoes.
Do not hesitate to experiment with completely infant ideas:
People want new stuff, be it a music video, a science fiction, an ebook or whatever – they want something new and ground breaking. You can’t re create the same effect of Oscar Wilde poems and neither you can mimic the charm of Beethoven’s sonata.
The logic is simple. Once an idea is established and well known, it is literally impossible to re-create the same magic and get the same response from other side. The crowd wants more new stuff.
A good example is the viral Indian music video – Why This Kolaveri di. Here, an Indian bathroom singer establishes a new story that even bathroom singers can be popular and give birth to a completely new idea. There is nothing earth shaking in the song but it creates a charm most well known composers can’t – giving birth to a genre, upon which smaller sub genres can flourish and prosper.
This guest post is written by Lior Levin, a marketing consultant for a company that specializes in a task management app for businesses and individuals, and who also consults for a printing company that provides a variety of smartpress options.