As I’ve said before, we’re not born knowing how to write well. We write and write and write and through that practice get good at it.
The same thing is true about marketing. We’re certainly not born knowing how to market. It’s only through marketing our writing and our freelance writing business over and over again that we get good at it.
When I look back, I see that my first marketing attempts were submitting articles over the transom. I didn’t think of it as marketing, just what writers needed to do if they were to get published. But marketing it was.
My next marketing step was getting a business bank account – that made me feel like I was really in the writing business. So did the business cards I ordered. When I paid bills with that account that said something like Anne Wayman, Writer, on each check I was also marketing. As I passed out business cards to anyone who would take one I was marketing.
As I learned how to talk to people about what I do as a writer I was learning how to market and putting it into practice.
Becoming willing to spend money on magazines, Writer’s Market and an occasional writer’s conference helped me learn other ways to write and to market.
Obviously I’ve got a website – annewayman.com – it’s been working for me for years.
A couple of weeks ago I asked a writer’s group I belong to for a recommendation for an agent. Yesterday I followed through and emailed the agent that had been suggested. No luck there, but the agent I emailed suggested another one. Certainly marketing.
I’ve got another guest post started for one of my favorite non-writing blogs, and I know from passed experience it drives new people to my websites.
Almost seamlessly now
In other words I now move almost seamlessly from writing to marketing and back. I’m able to market myself and my writing easily today because I’ve done a whole bunch of it over the years. I know I won’t die from rejection. Heck I won’t even feel silly that I tried something, both feelings I had originally. I no longer take days to get a query done for fear it won’t be perfect; I write it, maybe let it sit over night, rewrite it and send it out, and I do get it sent out.
But I only can market my writing and my coaching easily today because I spent plenty of days struggling, and learning, then relearning when things change.
One way to start getting comfortable marketing yourself and your writing business is to do one marketing thing a day five days a week.
What might you be able to do today to market yourself?
Image from http://www.sxc.hu