I’m always telling writers that if they are serious about earning a good living writing their website is a major element of their marketing efforts. I’ve had one for ages, as you can tell from the old design there on the right.
I’ve been planning to update it for almost that long.
I wanted to do it with blog software because that makes updating and changing so easy, once it’s done.
For me that means WordPress. It also means The Thesis Theme for WordPress. I use a premium theme because I get more control and there’s good support in the Thesis forum for those times when I get confused.
Which also means I design my own sites. Sometimes I wish I didn’t know how, but most of the time I’m glad I do because I don’t have to wait for designers and I can create my own design sandbox and fiddle when I want.
I also wanted to redo my site because I’m more focused on ghostwriting, blogging and coaching (including webinars) than I was when I put the old site together.
I hesitated for so long because the old site generated a ton of business for me over time. Finally I couldn’t stand it any more and began the process. Yesterday I launched it. The graphic on the left will give you a taste. You can see it in action at AnneWayman.com
The new design is not only a lot cleaner, it’s focused on my current passions. One of these days I’ll reshoot the video, and I’m still trying to decide if I want to list my other sites in the right column or if there’s something else I want to go there.
I’m also considering offering an occasional free newsletter, but I’m not yet sure I’d ever send one out.
I’ve also decided to do two things on my contact page that I’ve advised against in the past.
- Instead of an active email link I’ve spelled it out – anne at annewayman dot com.
- I’m using a CAPTCHA code.
We’ll see if making it more difficult to contact me makes a noticable difference in either spam or potential clients. Eventually I’ll report the results here – or the fact that I can’t see any difference.
Of course, I’ve also got my phone number there which worries some people, but I’ve found it works for me, so I’m still pretty easy to contact.
I suspect this site will bring me even more business than the old one.
I’d love your feedback, and if you find a typo or error, please let me know.