Hi Anne, I was wondering if you a suggested format on referrals. Do we just let our editors write whatever they want to write, however they want to write it?
Pinar Tarhan who blogs at Pinartarhan.com
I’m not sure I understand what you mean when you ask about format. Let me tell you what I do; that may answer your question.
When I want referrals I just ask the client or the editor for them.
If I’m on the phone I might say something like “who else should I be talking with about writing this sort of thing?” Often I’ll get two or three names and contacts right then.
Another way is by email. I usually wait until we’re at the end of what we’re doing – or almost. Assuming they say that they are happy with what I’ve done, I may first ask if I can use that email as a testimonial, and then ask they who they know who might be interested in the same kind of writing, or in having me write for them.
Some successful writers I know send their ex clients some sort of a newsletter once or twice a year. The idea, of course, is to let people know you’re still in business and to ask for repeat business and referrals. Some are bold enough to ask directly; others do it more subtly and by implication.
My experience tells me that most people are delighted to help – you only have to ask them.
How do you ask for referrals?
You may also find 8 Top Freelance Writer Business Problems worthwhile.
Write well and often,
Image from http://www.sxc.hu