When I wrote Blogging As A Writing Practice several people commented they couldn’t find time to keep their blogs current. Implicit in those comments is the idea that blogging requires x number of posts a day or a week or a month. But like so many things in freelance writing how often you “should” post on your blog is more a function of what you’re trying to accomplish than anything else.
Besides, I’m suspicious of “shoulds.”
I love what Seth Godin says in his article How often should you publish?
This discussion is usually filled with superstitions, traditions and half-truths. Daily comics come out every day because that’s when newspapers always came out. And newspapers came out once a day because it was too expensive to publish three times a day (and advertisers and readers wouldn’t support the extra expense.)
He’s so right! How often you should post is another of those “how long is a piece of string” questions. There simply isn’t one right answer, at least there’s not a number.
The key, of course, is to post good stuff just as often as it makes sense for you, considering what you’re trying to do, to create the kind of content or articles that will benefit your readers. Service really is the key.
Sure, I’m posting a lot on blogs recently, in part because I’m promoting a course on blogging, but so far I haven’t posted anything I wouldn’t have wanted to post without the class. The class has helped me focus on some of the experience I’ve had blogging.
Most of you have figured out I usually don’t post on weekends – we’re all entitled to think about something other than blogging… which is why I did post about those wonderful eagles and their first chick. Eagles don’t have much to do with freelance writing or blogging – except they lift my soul.
Jonathan Fields posts most days, except when he doesn’t.
Yes, there’s probably some correlation between number of posts and amount of traffic, but it’s not straight forward. A blog that has new posts every week or even every other week can work well. For some specialized blogs once a month may be enough. And for a blog that’s mostly to promote you as a writer, updating every month or so will work once you’ve got some decent samples posted.
Before you say you don’t have time to blog think about why you’re blogging in the first place, and how important it really is to you. If it’s truly important to you that you post every day or every week you’ll find a way. And if it’s not, know that’s okay too – just don’t beat yourself up because you don’t blog as frequently as you think you “should.” There really is no “should.”
How often do you want to blog now that you’ve thought about it?
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