I have a question for you. If I haven’t written in a niche before, how should I approach the clients in that niche?
Ron, who blogs at http://www.copy-e-writing.in
Niche’s aren’t like nations. If you can write about, say bird watching, you can also write about watching baseball, or travel writing, either to watch birds, baseball or something else. You don’t need a passport. Nor are you likely to get so throughly associated with a particular niche no one will let you write in another arena.
One of my favorite magazine writers is James Fallows who writes regularly for the Atlantic. Search on his name and you’ll see a writer who is a true generalist.
Sure, you mostly need to write about stuff you’re at least sort of interested in. If you hate baseball my example won’t work, unless you can find a market for a I-hate-baseball piece.
You approach the new niche in a professional way. If they are advertising, you craft a response that shows how you will solve their problem. If you’re initiating contact with an editor, come with two or three ideas. In fact, that might even work when you’re answering an ad – respond then add an idea or two. Editors simply love ideas.
If you’re reaching out beyond publishing to business clients, its the same thing. The fact that you’ve successfully written about widgets often means you can successfully write about a stegdiw (I think that’s widget spelled backwards.)
Always approach professionally. Always know your job is to solve a problem. Always listen closely. I think you’ll be delightfully surprised how easily your skills transfer.
Image from http://www.sxc.hu