I’m a freelance writer and editor and finally getting around to having a website built for myself! Two questions for you:
- How many samples are too many? Obviously I have a lot of samples available. What is a good number to link to?
- Also, I have an incredible sample available online but it is with a client where things did not end well. Can I still link to that sample?
Thanks for your insight!
One of the great things about websites is they don’t limit samples; you can point to and/or post as many as you like.
My suggestion is categorize them and give each link a name that will help prospective clients find what they are looking for. For example, if you have several pages where you did search engine optimization, title those SEO – dogs, SEO – cats, etc. Samples of corporate writing or MarCom can be grouped and titled, etc. etc. etc.
Don’t put up any samples of the kind of work you don’t want, only the kind you want more of.
As far as the sample with a perhaps unhappy client, I’d post it, maybe blanking identifiers, and not use that client as a reference.
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