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Writing Niches Tend To Expand And Change – So Write

Yesterday, in 3 Ways To Build Your Confidence As A Freelance Writer I said “It really makes no sense in the beginning to worry about a niche.

There are a couple of reasons for this:

  • Worrying or trying to choose a niche early in a freelance writing career can be a distraction from writing and marketing. The first key is to write.
  • If you write you’ll find yourself developing a niche. After all, one of the benefits of a niche is you know the territory. When I was a jogger, it was easy for me to write articles about that because I was involved in the sport and knew where to look for both information and publications.

Once you begin to write and sell regularly, whether it’s to magazines or websites or generating money from your own blog, you’ll probably find whatever niche you develop will evolve and even change. That doesn’t mean you won’t draw from all your experience. After all, it’s been well over a decade since I actually wrote a story about running, but, as you can see, I’m still milking the experience – the experience of writing and selling in that arena. I’m old enough and experienced enough to have several others.


It seems like I’ve always known I was meant to be a writer. As a teenager I bought every issue of Writer’s Digest and every year I bought Writer’s Market. I didn’t just read them, I studied them.

When I began to work at actually becoming the freelance writer I began by writing. Oh, I’d written lots before, in high school and college – all those assignments and grades helped, probably. And for years I journaled for myself. I’m talking about writing for publication. I wrote, and rewrote and marketed and learned that rejection isn’t so bad after all. I wrote queries and I wrote complete articles to submit over the transom on spec.


Over time I’ve had niches – the sports writing I mentioned, drug and alcohol recovery, tech writing, metaphysics, and, within ghostwriting, sales skills,  memoirs, self-help and relationships. Today my niches are writing about writing and ghostwriting uplifting books. When I look back, I realize that niches, like life, change. So don’t worry about them, not in the beginning of your writing career.

Instead, write. Write, rewrite, and market.

If by some chance you’ve missed the free ebook by that name, you can get it with a subscription to the newsletter.

So, how much time do you spend writing?

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{ 4 comments… add one }
  • irene

    very well said anne

  • I needed to hear this SO much!! I started focusing on copywriting in February of this year. While I do have a couple of paying clients (thanks to the job postings that you do!), I squirm when I try to figure out what my niche is. Your advice here is timely for me. It’s given me peace of mind.

    And, for as long as I’ve been following you (probably since April), somehow my eyes have never seen your advise to write, rewrite, and market. If you’ve said it before, maybe it’s finally the ‘write time’ (pun intended) for me to become aware of your counsel.
    Nina Lewis recently posted..WelcomeMy Profile

  • Great advice, Anne. Basically, write to improve your skills, love to write, and it will all shake out like it’s supposed to.
    Cathy Miller recently posted..Try LinkedIn if You’re Stuck on Blog TopicsMy Profile

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