by Lori Widmer
If I hear one more person say that it takes tons more time to market a higher-priced article than it does to funnel something through a content mill, this last nerve of mine will snap. Three times this week and once last week, people have actually told me that selling an article that pays, say, $1,500 is exponentially harder to market than an article paying, say, $10. To you who insist this is true: Are you serious?
Here’s how I market – I contact a new company, give them my background, give them a proposed article idea and my approach (including ProfNet experts), and ask for the sale.
In total, coming up with the idea, writing the query, and doing a quick ProfNet experts search to show I know whom to interview takes me a whopping 15 minutes. When I secured a lower-paying job (ten cents a word as opposed to $1 a word like I’m used to), I did the same amount of work. Same amount of time in marketing.
It’s a lousy excuse to say that marketing is such an incredible time sink that it’s easier to simply camp out at a content mill site because you don’t have to market. People who make such erroneous statements don’t market. They couldn’t. If they did, they’d realize how ridiculously untrue that is.
Marketing is not hard – sticking with it is. For those of you unsure of what marketing is, it’s contacting new and existing clients, introducing yourself (or saying hello), and asking for the job. It’s not hours of torturous phone work and endless rejection. I contact people via email. One person or company a day. About 15 minutes per day. Sometimes less. Seriously.
If you’re unwilling to put a little time into coming up with your own approach (note I said a little time – we’re not talking about hours upon hours to make a plan), many writers, sales people, marketing people have already done the hard work for you and devised tried-and-true marketing methods. My own marketing plan was never written down. It was something that came to me while I was making dinner and doing laundry. And to be honest, the best marketing plan is ANY plan you practice consistently. If you spend an hour a week at it, like I do, you’ll find out just how easy it is.
You can put more time into it, if you like. There are Google Alerts that can help you connect with a client (complete with an “I saw this and thought of you” note). You can send out postcards or brochures. You can send sales letters. Whatever you like. One method is not better than another, but trying nothing nets you nothing.
And to be honest, your business is only as good as the time and effort you put into it. At first you may put a little more energy into it before you see a payoff. But there’s no way that I’ve ever spent so much time marketing that the higher-priced articles aren’t worth my while. That’s just crazy talk.
So no more excuses. No more sitting back in that comfy, low-paying job because marketing scares you or some fool has convinced you it’s too difficult. If you put a few hours a week into your plan, you’re going to see positive results. If you say you’re too busy writing 5 to 10 articles in those few hours to market, you need it more than you think.
Image from http://www.sxc.hu