I keep telling you every freelance writer, including you should have a website, and I believe it. Here’s what I think you must have on it:
- Your name. Seems obvious, but I’ve seen names left off.
- Your contact information. Yes, some people hesitate to put their phone number and address on their site. These days the address probably isn’t necessary but I think a phone number is. You want to make it easy for that prospective client to pick up the phone and call you.
- Your email address – and don’t mess with it. Don’t do the myname (at) my domain.com even though that may lesson some spam. Such tricks make it a bit more difficult for your customer to get in touch.
- If you use an email form, that’s fine, but be sure to also include your email address. Some people (like me) really don’t like the forms. Some people use non-standard browsers or may be surfing with their phone. You don’t want any barriers at all.
- The kind of freelance writing you do and some samples. I like to have both links to online writing and a few samples they can read on the web – your writing copied into a web page. A few .pdf files is a nice, but not necessary touch.
- A resume or list of credits of your freelance writing – as it grows it builds confidence for both you and visitors.
- A few testimonials. Particularly those that speak well of the kind of writing you really want to do.
- Your rates – I know people disagree with me. I post my rate range as a screening device. At least consider it carefully.
You can, of course, have all sorts of other things, including photos, your story, links to other sites (not competitors, but sites that a client might find helpful, etc.) Keep in mind, however, that what you want from your website is more freelance writing business.
What’s on your site that I’ve missed?
Image from http://www.sxc.hu