My book is currently in the design phase and now they are contacting me for marketing.
I had only planned on writing the book for my daughter, but my friends thought it would be a book that many can use, so they talked me into getting it published.
Needless to say I was shocked at how much marketing can cost. What do you suggest I do to obtain the funds to market it, since I didn’t save for this? Obtain a credit card with value of matching miles for travel, hotel, etc., or find an investor or personal line of credit with a bank?
Thank you in advance for your advice!
Michele (in comments)
Congratulations on getting a book written – lots of hard work.
You don’t say how it’s published. But in a way it doesn’t matter. If you scored a trade publisher, you may have gotten a small advance. If, as I suspect, you self-published, all the marketing is on you.
I’m going to suggest you don’t spend a nickel on marketing, at least not until you buy and study two books – well darn, I’ve already got you spending money. The two books are:
- The Well-Fed Self-Publisher by Peter Bowerman – I’ve reviewed it.
- John Kremmer’s 1001 Ways to Market Your Book. I’ve reviewed it too. (The cost of the two through Amazon is about $33 + shipping.)
Now, take time to study those books and figure out not just what you need to do, but what you’re willing to do.
DO NOT please, get a credit card and run up a bunch of expense to market – the truth is you’re unlikely to get it back unless you develop a plan. If your self-publishing company is pressuring you to buy a marketing package, don’t! Please don’t. They’re track record is awful when it comes to marketing. Don’t hire a book marketer, at least not until you understand how the business works, and you don’t yet.
Understanding how the business works, and those two books are better than a university course, will make you much more effective than if you don’t. Only after you’ve studied those books and perhaps found a publishing organization like the Independent Book Publishers Association and learned about the long tail of marketing and read Two Helpful Posts on Self-Publishing.
Stay in touch with your original goal – it’s a good one. Approach marketing slowly and thoughtfully and without debt. You’ll be glad you did, I promise.
Who else has experience with book marketing they’d like to share?
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