That headline is a bit misleading because Stephen Covey is not the first or only big name author to self-publish. But he is, I suspect, one of the biggest to avoid the trap of trying to hide the fact he’s self-publishing.
I got word through a tweet by Steve Weber (http://twitter.com/WeberBooks) who said:
Stephen Covey to self-publish self-help series http://bit.ly/vhSPk (maxim that self-pubbing is for losers hereby caput)
He was talking about, Predictable Results in Unpredictable Times. The announcement is in the Wall Street Journal, which is about as mainstream as you can get, or it used to be.
Weber, who is an author with an impressive group of books about marketing books. Plug Your Book gives you a great overview about how to market your book – with an emphasis on self-publishing, but author’s with trade published books will benefit as well.
Covey is publishing under the his Franklin Covey brand – you can see FranklinCovey’s Catalogs Online. The book is there along with other great organizing tools.
Have you considered self-publishing?