I am curious about the differences between blogs and Web sites in terms of “visibility” on the Web. I’ve had a blog for ages but only my friends have read it, and I would assume that if I had a Web site with its own domain name (and a way to search for it via Google, Yahoo, et al.), it would get more hits. Also, has anyone out there used Yahoo as a Web host and if so, what was your experience with them? Thanks!
-Alissa (in comments)
Interesting question. I assume only your friends read your blog because it’s part of blogger or other large network, doesn’t have it’s own domain name and you only let a few people know about it. Of course, if someone popular mentions your blog and links to it you could suddenly have thousands of readers. And you might find, if you google your name, that more is aviable at least in theory through google or other search engines than you realize.
A website or a blog with its own domain name doesn’t mean a whole lot. It may be a bit more visible, but until you do some marketing, some linking and some promotion, you won’t have many visitors.
The keys to a well read blog pretty turn out to be the same to a well read book or article or whatever. You’ve got to write, rewrite and market. Good content is required and so is marketing.
There’s a similarity between web marketing and magazine renewals. Magazines want a 50% renewal rate; that’s what’s needed to be profitable. I suspect a 50% return rate is the point for websites as well, although I’m just guessing.
The major difference is it takes a magazine a year to discover if a reader likes the content. On the web that can happen much more quickly.
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