It’s absolutely excellent. Stibbe knows his stuff for sure, and to continue with some cliches, he pulls no punches. Most of what he suggests for would-be journalists applies well to those who want to become freelance writers. What do I like best in his post?
I was surprised that he said British magazines fuss less than American magazines, but my favorite tip is “Develop A Sense Of Humor.” I think it would be absolutely impossible to do this business without the ability to laugh first at myself and then at the wacky wonderful things that happen.
Another outstanding tip is the caution that “They over-rely on one client or one stream of work.” I know this one well and have learned not to do it no matter what.
There are many other things in the article that are worth reading, and bookmarking so you can refer to it from time-to-time.