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Brand Your Writing With Your Own Style – A Guest Post

Finding your writing style can be a daunting task, especially in an industry suddenly inundated by new talent. Being unique is essential, you must stand out. Branding yourself and your writing style early in your career is one of the keys to success. Make a name for yourself coming out of the gate. Hit the ground running. Work your plan as you follow my advice for turning your name and your writing into profitable, marketable entities. 

Write what you know: Experienced bloggers will tell you how important it is to build rapport with your readers. Familiarity lends its own particular tone to any subject. The more clinical you sound, the less likely you will be to entice readers to stay, and even come back. You do not want your writing to sound disjointed and uneven, but to flow smoothly. The more expertise you have on your subject, the more natural your explanations will be. 

Write in your natural voice: The more you connect with your readers, the more they will want to return to see what you will further have to write about on the subject. They will begin to trust your opinions. A more formal tone may be appropriate for business writing but if this blog is your own, write it as if it sounds to you in your mind, or if you were to talk about the subject. You will, of course always want to follow the rules of grammar. 

Use personal stories and anecdotes: Continuing the theme of winning your readers over with moderated familiarity, think of personal experiences you have had  and tie them into your central theme. This is where writing what you know again comes into play. Telling a story or sharing a personal anecdote will lend yet another degree of expertise to your knowledge of your subject matter. Knowing that you have had personal experience with what you are writing about will reassure readers that you have are to be trusted. 

Be original: Whatever you call plagiarism, it is stealing, and you will discredit yourself and ruin your career from the start if you commit this heinous act. It really seems kind of pointless to steal the work of another writer; if there ever was any one thing that a person definitely wanted to do for themselves, it is writing. It is that deep satisfaction from looking at our personal creation, and what it brings into the lives of others, which drives us on to continue with our craft. 

Be open to new ideas and topics: Every writer knows that you must constantly be researching  and learning, observing and analyzing. No matter what inspires them, where they get their ideas, all writers must learn to see the opportunity for research in every encounter. Ideas can come out of nowhere, from the oddest sorts of inspiration, at the most surprising moments. We have to be ready to catch them. We also have to be open to ideas and suggestions from others. Anyone who ever said that writing is a solitary venture is only half right. The actual mechanics of putting the words into print is indeed, usually a lone practice. However, from start to finish, the process of “writing” involves everyone from the  inspiration for the idea, to the writer, the editor, on to the publisher and finally  on tothe reader. There is a lot of room to leave something to interpretation, plenty of new ideas to be expounded upon. 

Be persistent and focused: YOU ARE GOING TO FAIL. REPEAT. YOU ARE GOING TO FAIL. OVER AND OVER. AND SOME MORE. And then one day, after you have worked hard and made this your baby, you will wake up and find that some editor somewhere thinks you are the best thing since sliced bread and simply must have first crack at everything you write, for a premium fee, of course. Ok, that was a lie.  Most likely this will not happen. Most likely , as with any other endeavor in life, if it has half a chance at working, and you work it, and I mean work it persistently and keep your head up and keep marching doggedly toward your goal, you might make it. And then you have created it, made it, marketed it and sold it. You have worked hard. And it feels good. 

Plunging yourself and your pride and dreams into the uncertain world of the publishing industry is daunting, to say the least. But, should you be up for it, the challenge is also very exciting. You are venturing out to start your own business and you are limited only by the depths of your imagination. The whole operation is yours, right down to the very invention and creation of the product. It is imperative your writing receives as much attention as possible. These tips will prove to be useful guidelines for publicizing your writing talent, and making a name for yourself. 

So, what’s your opinion? What is some wisdom you would relay to new freelancers? Did you use a trial-and-error method? Leave us a comment and add anything I may have overlooked…

Trina L. Grant
Professional Freelance Writer

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Two newsletters:
Abundant Freelance Writing – a resource for freelance writers including 3x a week job postings.
Writing With Vision – for those who want to get a book written.

{ 2 comments… add one }
  • I think it’s ok to write what you know and be passionate about it at the same time…seems to work for me. Love all of these tips & have managed to incorporate them into my writing style.

    The last one gives me something to chew on as always when faced with rejection.
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  • I disagree with “write what you know.” I say “write what you’re passionate about learning/knowing/experiencing.”

    One of the things I love most about being a freelancer is that I can follow anything that interests me, immerse myself in it, learn about it, and get paid so to do.

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