If you’re running a blog, one of the ways to increase traffic is to get your readers to comment on your posts. In fact, the ability to comment is one of the major things that sets blogs apart form static web pages. Blogs offer the opportunity to truly interact with your readers through their comments. In fact, your readers can also interact with each other through comments on your blog.
Assuming you want this conversation on your blog you’ve simply got to make it easy for your readers to comment.
Commenting devices that are designed, maybe, to prevent spam get in the way of your conversations. Anything that requires the reader to fill out a form, or enter a strange bunch of characters or even a semi-disguised word or two tends to slow down and even stop comments.
Even requiring approval before you allow the comment to show is a bit of a barrier and one that’s pretty easy to avoid. In my case, I only require approval of the first post someone makes.
It’s sort of like inviting people for dinner then putting up a barrier in the street that keeps them from getting there.
But what about spam or other undesirable things being posted on your blog?
Set your blog up so you either don’t need to approve anything or you just approve the first post by any one user. It also may help if you set your blog to email you when you get a comment. Keep an eye on the comments so you know if problems are developing – although frankly they’re pretty rare in my experience.
Make it easy for your readers to use your commenting feature; you’ll be glad you did.