I’ve been reading the comments at Fees – It Does Matter What Others Charge! A Guest Article by Ron Lewis. It occurs to me that having a speciality really helps when setting fees.
Here’s what I mean:
- If you respond to ads that want you to write 500 word articles for a buck or two, you may get a couple of bucks and even have an article or two you can point to as a credit, but as a specialty, it’s probably a dead end, at least at that price.
- Now, if you get intrigued with Search Engine Optimization, which is what most of these extremely low pay offerings are about, and learn how to do good SEO and good writing at the same time, you’ll be in a position to begin to look for and get higher pay – sometimes much higher pay. I’ve been paid up to $25 for a 400 word article that was both optimized for search engines and made sense to human readers, and I know you can get much more than that.
- Or if you develop an expertise (or already have one) in a particular industry, like real estate, you might be able to parlay some inexpensive SEO writing into writing marketing copy for real estate agents that brings them clients. That can lead to ghostwriting books on making fortunes, or not, in real estate. How do I know? A friend of mine has done just that. She took her own knowledge, built on it and can command prices that let her write two or three books a year and live well.
- Micheal Stelzner has done exactly the same way – built a lucrative specialty around White Papers. Today he not only writes them, and writes books about them but teaches others to do the same.
- Another example of someone who is hugely successful with a speciality is Peter Bowerman. First he wrote, self-published and sold The Well-Fed Writer: Back For Seconds A Second Helping Of “How-To” For Any Writer Dreaming of Great Bucks and Exceptional Quality of Life. The specialty here is what he calls corporate writing – writing for corporations and other organizations.
- Bowerman was so successful at profitable self-publishing he wrote The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living because he recognized he had a second specialty.
There are innumerable examples out there of writers who discovered a specialty that worked for them, then figured out how to sell it. Many of the topics or specialties aren’t particularly glamorous, although they could be. But search engines, real estate, white papers, corporate writing and self-publishing are pretty prosaic. So, come to think about it is freelance writing. But having and spending the money is sure nice.
Find a specialty or two or three. Concentrate there and you’ll have an easier time getting paid what you deserve.
By the way, we do have a Setting Fees Series you may want to read.
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