CopywriterMaven tweeted (is that how you say it?) an essay by Dan Costa at PC Magazine about the end of their print edition called Print Is Dead. Long Live Print.
He started me by pointing out the magazine is 27 years old; I’ve been reading it off and on since it’s beginning, but that’s another story. About the magazine he says:
These days it simply doesn’t make economic or environmental sense for us to print a magazine, load it on trucks, and send it across the country when the same information can be delivered instantly online via PCMag.com.
I know he’s right, particularly about the enviornmental impact. I take my print magazines to the library or to a friend who distributes them to veterans, but I know each one eventually has to be recycled and I’m afraid a good percentage of them end up in landfills.
But I’m still not willing to give sitting on the couch or in the bathtub or at the beach and read something that’s been printed on paper.
I finally got a personal look at a Kindle: Amazon’s Wireless Reading Device, Amazon’s ebook reader, and that’s probably the wave of the future. The screen is truly close to paper. It’s not just like paper and I still prefer paper, but it’s close enough to use on a regular basis. And I could take it to bed or to the couch. I don’t think it’s ready for beach or bathtub.
Dan’s comments about the flaws in the publishing industry are enough to make anyone think twice about printing on paper. But like Dan, I don’t think print is dead – not yet. And probably not for awhile.
Computer screens have got to get more paper-like. Ebook readers have got to come down in price. But the end of print as we know it is probably in sight – not in our lifetimes, but maybe in our grandkids or great-grandkids lifetimes.
That’s my opinion. What do you think about print?
Image from http://www.sxc.hu