I have no idea why Dean has aimed this only at bloggers – a niche aritcle I guess. That’s marketing for you.
But each of his eight points works for any writing, or at least any non-fiction, non-academic writing.
I don’t know that I have a favorite; I try to consistently use all eight.
I do, however, love this statement: When writing fails, it’s probably because you don’t have something to say…
Let’s talk about it.