In the context of writing a niche might also be defined as a specialty or an area of expertise you write about.
The questions run along the lines of “I don’t know how to find my niche,” or “I don’t know how to find a profitable writing niche” or “Is (xxx) a good niche to write about?”
The feeling-tone of the questions is usually fairly insecure and wishing there were an easy or guaranteed way to become a successful freelance writer.
The hope, I suspect, is that finding exactly the right niche will act as a magic wand and success will follow automatically.
A niche doesn’t guarantee writing success
A successful writing career just doesn’t work that way. Most writers I know sort of fell into their niche.
In my own case I’ve had several. At one point I was actually a fairly well known writer about running. I ran or jogged and as I acquired some experience, began to write articles and sell them to running magazines.
I also wrote a book that was published about single parenting and also had a newspaper column on the same topic. I was raising my three kids by myself, so it felt like a natural.
I’m also a veteran 12 Stepper and have written books, booklets, and articles about 12 Step recovery. I even have a website about my experience. I still earn royalties from a booklet I wrote for ages ago.
And today I blog about freelance writing – a niche I’ve been writing about for years.
Having a niche does mean you can build authority in that area. It also often means you know what you want to write about.
But if you talk with folks who have a niche you’ll notice that they also write, and write and write.
The secret to writing success is to write
The long and the short of it is if you don’t write, and write a lot, there’s no way to become a successful writer. Seems obvious, but apparently it isn’t always.
If you look at how niches develop for writers, they wrote or are writing first. It almost doesn’t matter what they write about – there’s an audience I think for any idea possible. The key is first, last and always writing.
Let the niche develop as you write rather than trying to figure out your niche is in advance.
If you write and submit over and over again you’re likely to develop a niche, and you’re likely to start getting published and over time making money.
How about you? Do you have a niche? How did you get it? How often do you write? How much? Let’s talk about it in comments.
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