It’s almost December for crying out loud! Which means the new year is close.
If you’re like me, you probably want to set some goals for your freelance writing business. The best way I know to begin that process is to take a look at these 5 questions.
What’s worked? Start out with a list of your wins. List the freelance writing clients or gigs you landed. Note how you found them or they found you. Pay particular attention to the ones you liked most. Think a bit about how you can get referrals from them for similar work. What else could you do to attract that sort of work? Celebrate what worked!
What hasn’t worked? By the way, we all have tried things in our freelance writing business that didn’t work. You’re not alone! Make a list and briefly note what you think went wrong. WARNING! Don’t beat yourself up about this, just gently explore why you think it didn’t work. Ask yourself too if you want to pursue that kind of work or not. If this answer is no, then let it go. Celebrate what you’ve learned!
What do you need to let go of? What attitude, belief, behavior, etc. do you need to let go of to get more of the kind of freelance writing work you want? For example, if you find yourself chasing clients, stop. You want clients who are eager to hire you to write for you at your price. If you’ve resisted something like a website or opening a business bank account, now is the time to change your attitude so you can get those things done. Celebrate your new understanding.
What do you need to keep? This is similar to looking at what worked, but it’s meant to be in contrast with what you need to let go of. It might be your passion to write, or your determination to make your business work, or your creativity or… all of us have things we do and think and feel that we need to keep. Celebrate who you are!
What do you need to change? Often the changes we need are in attitude. We need to up our self-worth, or lessen our anger. There are all sorts of ways to do this, from spiritual programs to self-help websites. Sometime what we need to change are habits. Procrastination is one that comes to mind. So do new habits you want to form that will support you and your writing business. Celebrate your willingness!
Sit with these lists for at least a couple of days – maybe longer, reviewing them from time-to-time. Add what you need to, change what isn’t accurate.
When the list feels complete you’re now in a position to set some goals for the new year that are likely to work.
How do you evaluate your writing business?
Write well and often,