Have you any experience with people basically saying they would rather pay less for less quality work? What are your ideas about how to market oneself to overcome that?
Well, if a potential client won’t meet my fee I move on.
If a client or potential client actually said they’d rather pay less and get less quality I’d probably thank them for at least acknowledging they get what they pay for and wish them good luck. I’d also invite them to feel free to contact me when their attitude changed. Depending on their business, I wouldn’t be surprised to hear from them in six months or a year. But I wouldn’t count on it.
As far as how to market yourself so you don’t get this response, I’d guess it doesn’t happen often. Many people who hire writers don’t recognize how absurd their requirements and pay actually are.
I’d say keep doing what you’re doing because you’re obviously talking with potential clients and that’s the secret.
You’ve got to talk to many clients before you land one that will hire you at your rate.
Since you didn’t tell me how you’re marketing, I’d first ask you if you’ve got your website up. If you don’t, start there. You might try putting your rates on your site. I do – or at least a range (www.annewayman.com); I find it filters out many low paying folks. Others, however, would rather talk with a potential client before they eliminate them so don’t put prices on their site.
Once your site is up, I’d suggest some cold calls.
If you’re answering ads pick and choose them carefully. I post a list of places to search for writing jobs. And there’s a whole category of articles about finding writing gigs.
How you set your fees will also influence how you see yourself as well as how clients perceive you.
Building a writing career doesn’t happen over night. It takes a lot of work and some time. Keep at it and you’ll most likely succeed.
How do you increase your writing fees?
Do you have a question about freelance writing? Send me an email with Q&A in the subject line and I’ll do my best to answer it.
Write well and often,