I’ve been a reader of your blog for ages and really appreciate the advice you give myself and fellow writers. I was hoping you could help me with something I’ve been wondering about.
I’m a freelance copywriter who’s relatively new and in need of more clients. Networking with friends of friends and cold calling have only gotten me so far.
Is it appropriate to go into a store or business and say something like, “Hi, how are you im a freelance writer may I speak to your store owner or marketing manager or can you help me get in touch with them?”
Is there some method that I’m missing?
Congratulations on making cold calls. I think that’s one of the best ways to get work, but many writers hesitate to use it. Check out Cold Calling Telesales Tips for Freelance Writers and How to Build a Cold Calling Script for Writers to see if you can pick up any tips.
Yes! It’s totally appropriate to cold call in person. Polish your script, bring business cards with your website, and maybe a small portfolio of samples.
Your goal is to get an appointment with the person who can actually hire you. That rarely happens on the first visit. If you can get the name of that person and perhaps some idea of the best way to reach them. Then you can follow up with calls at the appropriate time.
You might consider sending an email or even a postcard following both your visit and your cold calls.
I suspect you’re not missing much, unless it’s the persistence and discipline you need. Your marketing has to be consistent, week in and week out to be truly effective.
Keep doing what you’re doing. Try some in person cold calling and see how it goes. Do more of what has worked and you’ll soon have more clients.
What’s your favorite marketing tool?