Over the last few weeks I’ve been getting what I might call letters of introduction from people who say they want to submit a guest post.
There’s a certain sameness to these pitches. They start saying they’ve looked over this blog, like it and would like to do a guest post for me.
They follow with at least half a dozen links to articles they say they’ve written.
Finally they say they want a link back to something that has nothing to do with writing.
Nowhere do they state a possible title or anything remotely related to what the article they are proposing might be about.
Not only that, they are very efficient at following up. If I don’t respond in a week or so they send another email asking why they haven’t heard from me regarding their request. Yuck! More mailbox jamming.
I strongly suspect someone out there is selling the idea that if folks use this approach they will somehow make money or at least drive google allowed traffic. I also wonder if someone is actually paying folks to follow this “formula.” Actually I suspect that both things are happening.
I’ve done some searches for things like make money with guest posts and not found a culprit. I have asked one of these people who in the world told them to ask for guest posts in this manner – if she lets me know, I’ll pass the word. But I wasn’t really polite in my return query.
Apparently I’m not alone – and I didn’t think I was. A search on bogus guest post marketing brought me an article over at RemarkABlogger called How to Recognize a Spammy Guest Post Request. There were more links on google, but that’s all I needed to be sure.
Why this approach fails
Although I suspect most of the readers of this blog understand, in case a few of you don’t, here’s why this approach doesn’t work with me, and, I’ll bet, many other bloggers:
This approach fails with me because this is a blog about helping freelance writers make more money. I don’t give a rat’s behind where you’ve been published. I want a guest post that helps writers and if this is the very first time you’ve put fingers to the keyboard and it works so be it.
OTOH I’ve you’ve won a Pulitzer Prize and your guest post doesn’t fit here I won’t publish it.
The approach also fails because although they say they’ve read my blog and like it, there is no evidence of that in the letter – not even a hint.
It also fails because in my Guest Post page – it’s right up there under the banner – is pretty clear. I don’t want queries, I want whole articles submitted. (That page also says I recognize spam – well this scheme got me more than once.)
It doesn’t work for me because the whole intro letter back and forth is a colossal waist of time for me. Lori Widmer makes it work for trade magazines, but this blog is hardly a trade magazine. Why would I want to chase a bunch of links on some industrial product just to determine someone can write… particularly for a guest post. Don’t tell me, show me!
I try to treat writers who contact me with the up-most respect. Which is why I’ve sucked into several of these ‘pitches.’ It’s really a shame folks are now trashing the whole guest posting process with this scheme.
If you want to write a guest post for me start by reading my Guest Post page. Follow those directions. Now we have a chance of something that works for both of us.
Okay, off my soap box for now.
What’s been your experience with this type of ‘guest post spam’?
Write well and often,