Back in the days of TheGoldenPencil I did a series of tips for freelance writers – 1 freelance writing tip a day for 30 days. It’s time to rework those here.
Our very own Lori Widmer (Founder of Writer’s Worth Day celebrated every May 15) contributed the first, which turned out to be two:
- Stop chasing the money! Instead of trying to reach a target amount of money per month, try reaching a target number of clients. If you resolve to gain one new client per month, the money will follow.
- Contact at least seven current clients and seven potential clients per day. If you take the time to remind the clients that you’re there, you’ll be rewarded with projects.
In my experience, chasing money rarely works. When I think about the service I can offer a potential writing client rather than the money I can make from them, I’m much more likely to get the gig.
Contact 14 clients a day? Mileage will vary, depending on the kind of writing you’re doing and the nature of your client base. You certainly could cold call seven businesses a day, but the real point of Lori’s making is to be consistent in your marketing.
Doing something to market your every day, even if it’s just a couple of calls, will net you more in the long run than the occasional big marketing push.
What tips would you like to add to our 30 days? We could go on forever if we get enough. Post ‘em in comments.