I have trouble approaching possible clients, I’m not sure what to do or what to say.
What do you suggest?
I find that if I’m hesitant about approaching a possible client it’s because I’m worrying about me and not thinking about how I can be of service to them.
Think about it for a moment. You’re approaching a potential client in hopes they will hire you, but they won’t hire you if you can’t solve a problem they have. And I’d be willing to bet that if you can’t solve their problem you don’t want them to hire you.
When I approach a client I work to make sure I have an attitude of how can I help?
It really starts with a simple ‘hello.’ Even when cold calling, it works that way. I’m really looking for the client who needs a writer to solve a problem. I know when I find a problem I can solve, I’m almost there. Sure, we’ve got to negotiate the price and the method, but the key is the problem I can solve.
Be sure you know what your writing skills are. Start with ‘hello,’ ask if they ever need some writing done, then just listen. The more carefully you listen the more likely you are to find a way to be of real, valuable service. Be yourself, the self that truly wants to be of service. A bit of practice and I’m sure it will get easier for you.
How do you approach potential clients?
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Write well and often,