Peter Bowerman wrote The Well-Fed Writer so writers could, as his subtitle says find “Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less” He knows what he’s talking about, and that’s what he calls commercial writing – I might call it copywriting or marketing communications, but he’s right – you can make a good, even better than good, living doing commercial writing.
But there’s really more here than just commercial writing. Any writer, particularly, but not exclusively non-fiction writers, can learn how to market their skills with this book.
Peter accomplishes this by squarely facing the fact that most of us don’t like marketing and would rather do almost anything else including the dishes. He knows that and he demystifies marketing to make it if not delightful at least manageable.
He even strongly suggests cold calling! But he makes it palatable, or as close to palatable as possible.
There’s all sorts of reassurance, including the fact that you’re dealing business-to-business, hence out of the telemarketing category we all hate – you know, calling people in their homes at dinner time. There’s none of that. He points out that businesses expect and even welcome such marketing efforts, and he’s right.
And if you simply can’t bring yourself to cold call, he has a ton of other ideas about how you can get your name and your skills out there so people can buy from you.
He also addresses how to actually do commercial writing well, plus add all the details of actually setting up your freelance writing business and making it work well.
Although aimed at commercial writing, this book is a must have for anyone with any sort of writing business.
You can get the flavor of his writing from the article he did for me - Write For Food(& Good Money, Nice Vacations, Flexible Lifestyle, and More… and you can visit his info packed website - The Well Fed Writer. He’s also got a blog there.
Write well and often,