I’ve subscribed to 31 Days to Build a Better Blog, the new email list Darren sent to existing subscribers. His first challenge is for each of us to create an elevator pitch for our blogs. The idea, of course, is to be able to describe your business between floors in an elevator – in other words, quickly.
I already have one: Make More Money With Your Freelance Writing
I could shorten it to: Make Money With Freelance Writing
For my writing business I’ve got a couple: I put your dreams into words. This can be a bit vague, but it is what I often tell prospective ghostwriting clients and in that context it works. In an elevator I usually simply say I’m a ghostwriter. It’s a decent conversation starter which is what I usually want.
What’s the elevator pitch for your writing business?
Write well and often,
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Just “I write” is usually a good conversation starter too. Something similar, like “I’m a writer,” also works.
I know you use Twitter. I’ve heard comparisons that say Twitter is the online elevator pitch. What do you think?
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Hey, Anne. Thanks for the reminder. I meant to sign up for that and forgot. I’m going to do that now.
Isaac, I had exactly that happen on the phone today from someone who needed more information than I”d provided online… you’re a writer? They were so impressed.
Your welcome Trinia
I used to say “I’m a writer,” but then I’d spend a lot of time explaining that I don’t write articles for The New Yorker. Since I read his book, I go with Peter Bowerman’s title – freelance commercial writer. It’s distinctive enough that I don’t get confused with novelists, and open-ended enough to get a conversation going. (“Oh? what sort of thing do you write?”)
I usually say “I’m a writer,” but then people always assume I write romance novels or something. If they don’t assume, they ask what I write, so I say “Non-fiction, mostly website content,” and I usually have to define what exactly that is.
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Hi Anne. I’m on the 31DBBB thing as well, and really struggled with my “elevator pitch”. Horrible marketing buzzwords, bleh. In the end I came up with “Hopefully helping writers’ writing”, but I’ll probably change it. In an elevator, I’d probably say something totally off the wall, like “I’m a ketchup assassin” or “I’m an unemployed super-hero”. I could just never take the whole “elevator pitch” thing seriously.
Spike, I think the elevator pitch is really for you more than anyone else… or let me say mine is for me… it’s one way I get clear on what I think I’m doing.
“Hopefully helping writers” isn’t bad imo… not great, but not bad.
Hi! I’ve been thinking about freelance writing and was not sure in which direction to aim. I think thinking of my own elevator pitch is a great way to help me identify this. Thanks!
MissMentor
And you reminded me, Lisa, I’d written that so I linked it to one of the cold calling posts. Thanks back at ‘cha