If you know about white papers, you probably recognize Michael Stelzner’s name; if you do any copywriting you know Bob Bly’s name and if the term Guerrilla Marketing rings a bell, you’ve heard of Roger C. Parker. And what they’re up to now is a course or class called White Paper Success Summit 2009: A Live Online Event.
Why should you be interested? Because writing white papers pays well and can be a perfect suplement to your current freelance writing income. Of course, it can be a writing career path as well.
What is a white paper?
One definition of a white paper is: an authoritative report or guide that often addresses problems and how to solve them
You can see why organizations are willing to pay big bucks for such documents, particularly when the economy is less than vigorous. And if you can create dynamite marketing white papers for your clients, well, it’s flat lucrative.
Learning to Write White Papers
Like every kind of writing, creating white papers requires a certain approach, a special way with words. That’s why I am so glad to endorse White Paper Success Summit 2009: A Live Online Event.
I know Michael Stelzner, and Peter Bowerman (who is also on the faculty and I know of most of the others.
I can’t think of a better way to learn how to write white papers.
Ok, in the interests of full disclosure, if you register through these links I’ll make some affiliate income. But I’d endorse this program even with out that incentive.
Write well and often,
Two newsletters:
Abundant Freelance Writing – a resource for freelance writers including 3x a week job postings.
Writing With Vision – for those who want to get a book written.
Image from http://www.sxc.hu
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{ 3 comments… read them below or add one }
hmmm, a white paper to promote a book… totally new thought to me… hmmmmm
Dear Anne:
Thanks for the great blog post. I’m glad I discovered your blog; informative and lots of strong writing. Beautiful design.
I look forward to meeting you on the event. Be sure to say “hello.”
Before the event, you might want to download my free report, White Paper Design that Sells: 16 Easy-to-Implement Best Practices. http://tinyurl.com/6d76zd
Roger C. Parker’s last blog post..Are you using white paper marketing to promote your book, your business, or your speaking career?
Count me in! I just signed up and I’m super excited. These are some of my copywriting role models – in fact, Peter Bowerman’s book gave me the courage to start writing 10 years ago.
Thanks for the heads-up, Anne!