blog“Fake it ‘till you make it” is a common phrase in the business world. This is easier said than done, of course, especially for bloggers and freelance writers. Here are some tips about how to blog for a new, and perhaps unfamiliar, industry.

Bloggers and freelance writers are accustomed to being thrown into new industries — having to not only learn a whole new subject — but then needing to write about it, too.

Writing about anything takes at least some surface level understanding of the subject, and a deeper knowledge if you want the content to be high-quality. As a freelance writer who has been thrown into the software development industry, it has been a wild ride learning the ins and outs of the tech world in order to produce content that works.

Do Your Research

This should be the “go to” tip when working for any new client or industry. Thorough research, beyond the scope of your assigned blog topic, should be the first thing you focus on. Use white papers, internet searches, internal company documents, and even competitor sources to begin to develop an understanding of the industry, company, and specific services they offer.

Blindly writing before doing any substantial research will only hurt you in the long run as you get to the editing phase and find out you were off base.


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on timeI’m one of those people who is usually on time. Yesterday when a client again missed a phone appointment, I began to wonder again about how I run my life so I’m almost always on time. Here’s what I learned.

Without some structure time gets away from all of us

One of the joys of freelance writing is the ability to control our time, and it’s one of the problems as well. I started freelancing when my kids were young and when I quit going to a regular job, I started going back to bed once they were off to school. After a week or 10 days of that I realized I had to do something differently.

I solved the problem by grabbing a legal tablet (this was back in the typewriter days) and pen and head for the nearest restaurant.  I’d have coffee, maybe some breakfast, and write for an hour or so. (Was I ahead of the curve? Maybe.) Then I would head home and either write from those notes or work on whatever writing project needed to be worked on.


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