tracking every leadTracking every lead sounds like a lot of work, particularly over the working life of a freelance writer.

Besides it also sounds boring, at least to me. And I know I’m not alone.

It’s really a matter of developing systems that will let you accomplish more than you ever dreamed, including solid lead tracking.

Why tracking every lead leads to more money

Probably ten years ago someone from the midwest found my website and called me to write a press release. He paid promptly and seemed to be happy with my work. Almost by accident I made a point to send him an email or give him a call every now and again.

About a year after the first press release he responded to one of my emails and wanted me to write a series of 25 emails, one every other week. I boosted my pay a bit which was okay with him. I had a predictable amount of income from that one client, largely because I touched base with him every now and again. Recently, after several years of no gigs, he contacted me again with another writing project.

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Freelance Writing Jobs You WantFinding the freelance writing jobs you want – that was the theme of several of responses to the two question survey (it’s still open if you’d like to take it) I ran recently.

While there are certainly lots of ways to market yourself and your writing, here’s an approach I’ve found particularly effective.

1 – Loosely define what kind of freelance writing jobs you want

Spend a few minutes developing a description of exactly the kind of writing jobs you want. This is a little bit different than figuring out what niche, if any, you want to work in. Here we’re getting set up to look for gigs. Start with a topic, the type of writing, the pay and anything else that’s important to you.

For example, I might look for:

‘blogging gigs on freelancing in general that want short form posts of 1,000 words or less, pay $100/500 words and need weekly or twice weekly posts.’

Another example I might use is:

‘Women CEO types that want to hire a ghostwriter or writing coach to get their experience/advice into a book and is willing to pay $xx,xxx for it.’

Over time you’ll probably develop several of these because most freelance writers work in more than one arena. Don’t spend a whole lot of time on this – you just want something that will help you focus on finding the kinds of writing jobs YOU want – which will be quite different than mine.

2 – Contact past clients

You’re past clients are often your best source of new work. Develop a system to touch base with them every so often, quarterly can work well. You want to see if they have any work for you on the horizon. Great time to ask for referrals too.

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Why Freelancers Should Become Swimmers

August 18, 2016

Anne’s admission – I love to swim, and when Conner proposed this article I thought ‘why not?’ Of course, we’re smack dab in the middle of the summer Olympics – and so I pander a bit. Why swim or at least take a dip now and then?  Working from home or being a freelancer sounds […]

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Why I Won’t Allow Links to Sites That Sell Essays and Papers or Write Them Either

August 16, 2016

I believe students should write their own essays and papers! I won’t allow links to sites that offer to write any sort of paper for students. And you can’t hire me to write them either. This came up yesterday when Antonio Tooley sent me a link to Dark Side of Higher Education: Essay Writing Services and […]

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The Ultimate Freelancer’s Guidebook – Interview With the Author

August 11, 2016

Awhile back I was asked to contribute to the upcoming book, The Ultimate Freelancer’s Guidebook, by the author/compiler, Yuwanda Black. You may recognize her as the founder of Inkwell Editorial. When she let me know the book is about to be published I quickly setup an interview with her – online via email. Here are […]

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Asking for Help – A Success Secret for Freelance Writers

August 9, 2016

I don’t know about you, but I’m not always comfortable asking for help. Although I’ve gotten better at it, there’s something in me that still thinks I ought to do it alone, or that I ought to already know how to do whatever it is. I don’t know where I got this idea – sometimes […]

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How to Find Enough Time to Write

August 4, 2016

One survey respondent wanted to know how to find enough time to write. Here’s how she answered the two questions: Q1: With all the things you’ve got going in all areas of your life, what is your biggest challenge? Time is my biggest challenge. I work two jobs and by the time I have the […]

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What’s Your Plan for Moving From Your Job to Freelance Writing?

July 26, 2016

Congratulations! You’re moving from your job to freelance writing! Maybe you’ve been planning this for a long time and have those darn ducks in order, or maybe you just got fired as happened to me. No matter, the transition is both thrilling and scary. These steps will make your life easier. Don’t panic! Easier said […]

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Have You Set Boundaries With Your Clients?

July 22, 2016

“If I hadn’t set boundaries with this client,” a forum member said, “I’d be working all through my vacation!” We all applauded because setting boundaries is one of the marks of a true professional writer. Some clients expect the moon There are some clients who seem to have no understanding that the freelance writer they hire […]

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What I Didn’t Know About Best Seller Lists

July 19, 2016

Even though I’ve had one book on a best seller list, (Autocad Method and Macros – I knew you’d be thrilled) which was, at one time, on some computer book best seller list, I never have understood them. I do know that most people who write books, including me, hope to be on a best seller […]

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