use testimonials We talked about getting testimonials. Now we need to talk about how to use testimonials.

If you feel a bit uneasy about asking for and using testimonials, you’re not alone. It can seem pushy and feel like bragging.

Before you decide not to use testimonials, consider this: People need and want reassurance when they’re considering hiring you to write for them – testimonials provide that comfort.

Remember too, that people do love to help, including your clients. Giving them the opportunity to do a testimonial for you is showing them how they can help you.

You know how you feel when someone helps you, right? You’re giving your client the opportunity to feel the same way.

Here are eight ways you can use testimonials to get more clients:

A web page on your pro site – linked as a menu item

Create a page or even two of testimonials for your pro website. Make sure they are easy to find – probably with a testimonial link in your main menu.


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testimonialsWhile referrals can generate a ton of business, when they’re backed up by testimonials you’re in even better shape to attract new clients.

A testimonial is simply a statement by a client that you’ve done a good job. It should be in writing so you can add it to your professional website. You’ll find some examples at my pro site, www.AnneWayman.com

Your purpose in getting testimonials is to provide reassurance for potential clients. When they read (or view if you do video testimonials) the good things a client has to say about you, they come closer to being able to see themselves working with you. That’s exactly what you want.

You’ve got to ask for testimonials

While clients may tell you they love the writing you’ve done for them, in most cases you’ll have to ask them for a testimonial. Generally they’ll say yes.


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